Blue Chip is a brand I built to reimagine high school athletic merchandise through a lens of counterculture and creativity. Where the big sports companies push standardized gear, I saw an opportunity to bring a fresh aesthetic rooted in the same bold, expressive energy found in band and artist merchandise. The name plays on the idea of a “blue chip” recruit, an elite-level athlete, while highlighting the word “Chip” as a central part of the brand’s identity.

To further amplify the brand’s spirit, I chose the slogan “Be Heard” as a call to action for athletes and fans alike—to loudly support your team and make your presence felt.