PROJECT
DESCRIPTION
"Blue Chip" is a brand I created to monetize what I see as an untapped market in high school athletic merchandise. I wanted to develop it as a counterculture to the major athletic companies and infuse more of the design principles/style you would find trending in band/artist merchandise. The name derives from what they call an elite college recruit, but I also wanted to emphasize "Chip" to fit the overall brand identity.
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/eeb53a0d-a454-4fb3-9ec8-d37b70b55120_rw_1200.jpg?h=d7d304a87111d0aee19e695f184263df)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/aad7c5a5-7be0-41c2-a620-1785e23560aa_rw_1200.jpg?h=99aa71648c2c1cbe5da87db8a05a9699)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/6bab22f6-b044-4799-a39e-282958b8f26d_rw_1200.jpg?h=1aede3477d9419f8941349183fee8e1c)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/d419a641-9743-4eeb-8839-208e3ed983a3_rw_1200.jpg?h=2a674867360b73bdb6b1e2f7f63afdb7)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/41e366da-8a1b-423d-8af8-3b070006fb16_rw_1200.jpg?h=1c47c3eb0da3f0cd8d68917fe84fdb1e)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/66882d08-7c9d-4b46-8427-18959bb4521d_rw_1200.jpg?h=e37db3e6f2bbf872cece7205d5e7adc5)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/63ad78e7-189f-4d01-a45f-b5816fa7fe00_rw_1200.jpg?h=933d4471a81c48ec3a5f51b3eaa2f39f)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/e1b14f4c-8d28-478a-9fd8-3ee5314d8af0_rw_1200.jpg?h=a96f492b64965603d0d0769504ec27e6)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/fc900a1b-155f-4d99-b8de-7bd3a5f5c931_rw_1200.jpg?h=c0690884dc8ce96d14bc2706dc63b07a)