Tactical Brewing is a veteran-owned brewery in Orlando, FL, and I led the initial branding and visual identity for its launch. The client wanted a bold and distinctive logo, so I centered the design around a Doberman skull wearing a bandana made of beer hops, melding toughness with craft beer culture. The overall aesthetic and color palette were inspired by the founder’s military background, including a concertina wire border that nods to his service. Beyond the logo, I also designed a new menu and crafted the beer can design for their base lager, creating a cohesive brand experience that reflects both discipline and character.