PROJECT
DESCRIPTION
"Urban Steam Lab" is a community science lab and after-school program for kids teaching S.T.E.A.M. (Science, Technology, Engineering, Art, and Math) in NYC. I was tasked with an overall rebrand to help attract new students. I wanted to do something fun that also had a scientific feel, so I picked a vibrant color palette and included an atom in the logo. After the rebranding, we saw an immediate increase in enrollments, and within a year, they were able to begin opening another location.
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/f068420e-01a7-4c9a-83ff-6706c49a2075_rw_1200.jpg?h=29b6e4912dc829c55b3487875658fa5a)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/ce86f240-548d-4bf5-b569-dff7936da509_rw_1920.jpg?h=679eca3493a1ecec7f95a698b1e20f3d)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/f8de47ff-6bdf-4a90-83f0-9f0e67abfd13_rw_1200.jpg?h=d2ffeba121afbf5210bcf74146d7c323)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/1d4a8ef5-5205-4180-b8d6-d17fec2ef219_rw_1200.jpg?h=d2fbf1458f4b8c47ac7fedd4e1f20655)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/bb1372e0-85e4-4b7e-be64-a24c262f2a5e_rw_1200.jpg?h=b5c03e6e46e9ca7aa7d120597a43c3ab)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/7e1025b9-275b-437b-8bc6-ae0feba91f6b_rw_1200.jpg?h=7854e57b35271a6b148eaf52af76d2a0)
![](https://cdn.myportfolio.com/2dde4275112b58c98ffabfb562cb0ece/3bc73e81-fabc-4fc6-a14d-ad79213c790e_rw_1200.jpg?h=5ac9eea046164f1cd0be69da6df59875)