"Urban Steam Lab" is a community science lab and after-school program for kids teaching S.T.E.A.M. (Science, Technology, Engineering, Art, and Math) in NYC. I was tasked with an overall rebrand to help attract new students.  I wanted to do something fun that also had a scientific feel, so I picked a vibrant color palette and included an atom in the logo. After the rebranding, we saw an immediate increase in enrollments, and within a year, they were able to begin opening another location. 
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