I rebranded Urban Steam Lab, a NYC after-school S.T.E.A.M. program, to make science feel fun, vibrant, and engaging for kids. I developed a lively color palette, a logo featuring an atom, and extended the identity across building signage and merchandise, creating a cohesive and playful brand experience. The redesign immediately boosted enrollments and helped the program expand to a second location within a year, showing how design can inspire curiosity and drive real growth.